Hi. I’m Mark, Product Marketer by Heart.
Enabling your marketing and sales teams to do a better job by providing them the product information and material they need.
Define and execute your product marketing strategy
Receive immediate support for your product marketing
Review and improve your product marketing approach
Understand product marketing and its benefits
Connect sales, marketing, and product teams, and eliminate confusion and inefficiency.
Position your products and services with a clear value proposition and fully aligned messaging that attracts the right customers and convinces industry analysts.
Ensure that everyone in the organization has the information and material needed to achieve top performance and sustainable growth.
Establish your product marketing with an expert who does the heavy lifting, and vastly reduce the time to see business results.
Support your existing product marketing team with an experienced product marketing manager who jumps on board right away and fills the gap in your organization for as long as needed.
Improve Your Product Marketing
Get an unbiased audit of your current product marketing approach including an individual actionable improvement plan that focuses on delivering tangible results.
Get to know the product marketing discipline through a training program that will bring you and your teams up to speed up and find the way through the jungle.
Selected References
Working with Mark is fun. And for many reasons. Mark can describe products like no other. He pays attention to every detail and puts all his experience into every document and no matter what communication channel it is used in.
Thomas Obermeier
Senior Value Consultant, Sitecore
I was very fortunate to recruit Mark to manage global product marketing when I was growing a new team. It’s a discipline I value and care deeply about as a former practitioner myself. Mark is a master, requiring very little guidance, intervention or drama.
Ian Truscott
former VP of Marketing, censhare
Mark was instrumental in the creation of a new over-arching proposition, developing the appropriate use cases, market insight, competitor insight and detailed sales decks that helped drive consistent revenue growth from launch.
Gareth Rees
Director of Product Management, Experian
Mark is an amazing person. The mixture of deep professional know-how in marketing processes, quick understanding and implementation in product marketing, coupled with innovative thinking and human values is rare. Mark has it. And even more: his many years of experience and his natural curiosity make him an important building block for success.
Dieter Reichert
Co-Founder and former CEO, censhare
I had the great pleasure of working with Mark at censhare for 5 years. During this time, I gained huge insight from his well researched and written product marketing on both our own and other vendors platforms. Always extremely open for discussion and hard working, I’d not hesitate to work with him again in the future or recommend him for similar roles.
Phil Arnold
former Managing Director, censhare UK
Mark is knowledgeable, decisive and brilliant at directing creatives in agencies towards the outcomes he is looking for. In a world where so many briefs are confused, he brings real clarity.
Phil Pinn
Copy Consultant, PinnWords Ltd.
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Mark Zanzig
Product Marketing Consultant
Address
Budapester Str. 65
D-82008 Unterhaching
Germany
Contact
Email mark@zanzig.net
Phone +49 163 7318408
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© 2023 by Mark Zanzig
Mark Zanzig 