Hi. Im Mark, Product Marketer by Heart.

Enabling your marketing and sales teams to do a better job by providing them the product information and material they need.

Product Marketing

Define and execute your product marketing strategy

Interim Management

Receive immediate support for your product marketing

Business Consulting

Review and improve your product marketing approach

Coaching & Training

Understand product marketing and its benefits

Enable Sustainable Growth

Connect sales, marketing, and product teams, and eliminate confusion and inefficiency.

Position your products and services with a clear value proposition and fully aligned messaging that attracts the right customers and convinces industry analysts.

Ensure that everyone in the organization has the information and material needed to achieve top performance and sustainable growth.

Add Resources Now

Establish your product marketing with an expert who does the heavy lifting, and vastly reduce the time to see business results.

Support your existing product marketing team with an experienced product marketing manager who jumps on board right away and fills the gap in your organization for as long as needed.

Improve Your Product Marketing

Get an unbiased audit of your current product marketing approach including an individual actionable improvement plan that focuses on delivering tangible results.

Discover Product Marketing

Get to know the product marketing discipline through a training program that will bring you and your teams up to speed up and find the way through the jungle.

Selected References

Working with Mark is fun. And for many reasons. Mark can describe products like no other. He pays attention to every detail and puts all his experience into every document and no matter what communication channel it is used in.

Thomas Obermeier

Senior Value Consultant, Sitecore

I was very fortunate to recruit Mark to manage global product marketing when I was growing a new team. It’s a discipline I value and care deeply about as a former practitioner myself. Mark is a master, requiring very little guidance, intervention or drama.

Ian Truscott

former VP of Marketing, censhare

Mark was instrumental in the creation of a new over-arching proposition, developing the appropriate use cases, market insight, competitor insight and detailed sales decks that helped drive consistent revenue growth from launch.

Gareth Rees

Director of Product Management, Experian

Mark is an amazing person. The mixture of deep professional know-how in marketing processes, quick understanding and implementation in product marketing, coupled with innovative thinking and human values is rare. Mark has it. And even more: his many years of experience and his natural curiosity make him an important building block for success.

Dieter Reichert

Co-Founder and former CEO, censhare

I had the great pleasure of working with Mark at censhare for 5 years. During this time, I gained huge insight from his well researched and written product marketing on both our own and other vendors platforms. Always extremely open for discussion and hard working, I’d not hesitate to work with him again in the future or recommend him for similar roles.

Phil Arnold

former Managing Director, censhare UK

Mark is knowledgeable, decisive and brilliant at directing creatives in agencies towards the outcomes he is looking for. In a world where so many briefs are confused, he brings real clarity.

Phil Pinn

Copy Consultant, PinnWords Ltd.


Mark Zanzig

Product Marketing Consultant


Budapester Str. 65
D-82008 Unterhaching


Email mark@zanzig.net
Phone +49 163 7318408


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© 2023 by Mark Zanzig